What Is Perfume?
Wikipedia defines perfume, "a mixture of fragrant essential oils and aroma compounds, a fixative, and alcohol used to give parts of the human body and sometimes other objects a long-lasting and pleasant smell."
The word perfume comes from the Latin "per fumum" which means "through smoke." It is the purest and most expensive.
Parfum
Parfum is the French word for perfume. Eau de parfum literally translates to “water of perfume” or “perfumed water.”
If you are looking for a fragrance that is not as strong or expensive, you should explore the parfums on the market.
Fragrance research shows that about 70% of the scent associated with a parfum will wear off after several hours but the remaining scent can last up to 24 hours.
Try typing the words perfume, parfum, eau de parfum, eau de toilette and/or eau de fraiche into the keyword search box and have fun choosing your newly discovered fragrance!
Eau De Toilette
Eau de toilette is a perfume solution used as a skin freshener. This is a lighter more delicate fragrance scent and is perfect for everyday use.
Normally eau de toilette is less expensive than eau de parfum, and lasts for 2 to 4 hours.
Eau De Fraiche
Eau de fraiche is French for “fresh water”. It is the lightest, most diluted version of a fragrance, therefore the cheapest. Perfect for a touch up with your favorite scent.
Consider getting a scent in a more affordable version, if you are on a tight budget… body lotion, body cream, bath and shower gels or a deodorant!
Perfume Strength
Order from strongest to weakest:
- Perfume - richest and longest-lasting product of a fragrance line with 20-40% aromatic compounds.
- Parfum - containing between 10-30% aromatic compounds, making it the second strongest fragrance.
- Eau de Toilette - a perfume solution with a 3-8% aromatic compound in an oil and water base.
- Eau de Fraiche has the lowest concentration with 1-3% essential oils.
What To Buy
Your decision can be based on how long you’d like your fragrance to last, how powerful you want it to be or how inexpensive you’re looking to buy. Either way, now you have become a wiser consumer.
Feel free to look around through the women’s perfume collection pages or by using the search boxes located at the top of the page. Once you make your selection, order online by using our secure system or call us toll free at 1-800-685-7321. Happy shopping!
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