Ed Hardy, led the pop culture “tattoo as an art movement” decades before its present world wide boom. This fine artist’s palate was the skin of the human body, upon which he created a unique art form of elaborate and colorful designs. Hardy’s first instruction in tattooing was from Sailor Jerry in Honolulu and then he went on to the San Francisco Art Institute where he studied printmaking and earned a Bachelor’s Degree in Fine Arts. In Japan, he learned the complexities of traditional Japanese tattoo art and, gradually, his compelling style evolved. His beautiful and unusual work brims with a complexity of intense psychedelic shapes and designs. Serpents and dragons, skulls, roses and revolvers are intertwined with fierce tigers and mysterious geishas. In 2004, this icon of pop culture moved into the world of clothing when designer Christian Audigier licensed the rights to create an Ed Hardy line. There were more licensing agreements and, today, you can find everything from beer and energy drinks, to lingerie or boots, T-shirts, tennis shoes, and motorcycle helmets, all sporting his unique designs. In 2008, a line of fragrances debuted with Ed Hardy’s Perfume for Women and Ed Hardy’s Cologne for Men, which ranked as the #1 and #3 top sellers for the year. Not surprisingly, these first fragrances were quickly followed by Love and Luck Perfume for Women, Love and Luck Cologne for Men and an Ed Hardy Cologne for Women. All of the fragrances are packaged in unique containers inspired by Ed Hardy’s tattoo art and are colorful collector’s items.