My skin is very dry from sun exposure and I am in my 50s, I apply this a couple of hours before I go to bed, after I wash my face (I leave it wet) or in the morning on the week end, again after I wash my face, while I do housework. The idea is to give it time to soak in before I apply any make up. In summer, after the beach it feels great, it IS an oil so its viscuous...